Purpose of a Job Description Essay

The primary purpose of a job description is to identify the duties, essential functions and requirements of the position. Job descriptions also serve several other important functions. A good job description can assess work flow and eliminate duplication of effort and also help to assist in the evaluation of the employees’ job performance. It should be a statement of what duties and responsibilities the employee is expected to complete and a means for achieving them. Job descriptions can also be used as recruitment tools, compensation surveys and other benchmarks tools. Job descriptions are used for different purposes by the employee and the Human Resources Department. Human Resource managers, can use job descriptions for employee training and development and establishing and updating performance standards. In general, a job description includes the title, a description of the tasks performed, and information on working conditions. It can also include any other attributes that the employer requires for that position such as: education, knowledge, skills and personality suitability. (Verma, 2007) Many business challenges such as the introduction of new technology, or increased business competition, can be more easily met when employees are well prepared and trained to have the required skills. The company I work for, for example, informs all the employees with the latest updates within the company by sending a letter. With detailed job descriptions, you can compare the actual tasks of employees to what needs to be done within the organization. This helps you easily identify critical areas that need to be addressed, ensuring you have a global view of your organization’s strengths and weaknesses and, at the same time, a detailed view of each employee’s areas of strengths and areas for improvement or change. In the recruitment process, a job description gives potential employees comprehensive information about the job for which they are applying. An accurate and effective job description filters applicants who are being evaluated for the opening – helping generate a higher-quality pool of applicants. It also serves as a resource to the supervisor who is filling a position by helping determine the types of selection tools that should be used when hiring. The Sim-Industries HR department has been in place for 1, 5 years now and they still have not made time to develop job descriptions, because the management did not see this as a priority. The company was in its initial fase and all the employees were expected to be flexible during that period. For example, the finance manager worked in the finance department but was also involved in the human resource department and he was furthermore acting as the PA of the CEO. Currently we have two hundred employees and I believe that it is time to start setting up job descriptions. We need structure and the different kind of functions within the company should be defined. It must be clear what duties a colleague has and what he or she is responsible for within the organization. It will be a lot clearer for new employees to have a job description as they will then have a better understanding what the organization is expecting from them. As I can see now in the organization, many employees do not exactly know what their duties are and who is responsible for what. Therefore I think that we should consider the introduction of another type of management. With for example performance management, we will reach more personal involvement between employees and managers due the fact that the system is based on managing the strategy of the organization. The goals in the organization will be more specific when the managers constantly ask themselves: ‘How are we going to reach that? ’ and ‘Who is responsible for that? ’ When they start using the new system, the strategy will become clearer.

Letter To The Manager Essay

Greetings! I am so pleased and overwhelmed that I was given this particular opportunity to present you with a proposal that I think is highly beneficial not only to the progress of the students that are to enter the institution but would also impact the reputation and competency of the school in catering to the needs of its students. Every child or student in this case, who is under a development period needs a careful attention with regards their physical growth as well. Besides that, it could also be noted that athletics department intend to offer programs that are likely to have an impact on the development of the children or the students towards a more active physical and mental performance. I am really hoping that somehow, you would spare sometime in considering examining the presentation that I have prepared herein, thus be able to consider the development of and the application of the suggestions presented in the actual institutional operations. Again, thank you so much for sparing some of your time. LIST OF TABLES: Proposed Pattern of funding the department   and Paying for the Service of the personnel †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Personnel Roles and Responsibilities  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Proposal Page 1 ADDING AN ATHLETIC DEPARTMENT IN A NEW EDUCATIONAL INSTITUTION Introduction It is undeniable that sports facilities are always treated as primary sections in any educational institutions today. This is primary because of the need of assisting students in developing their physical stamina as a part of their growth towards maturity. Studies even prove that it is not only the physical strength that is being developed through this procedure. Moreover, it could be noted that psychologists have found out that the ability of a child to think is actually empowered when their physical bodies are exercised well as part of stress relief from the mind towards the body that eases their minds to think better. Too much lecture and no exercise can actually make the brain less productive. This is the reason why educational institutions are investing well for the development of athletic departments that are expected to help their students become better academic performers. Also , with having an athletic department as part of their school, it has been made aware that this has increased competency in handling the educational needs of their students. This is the reason why I think that the establishment of an athletic department would best support the needs and the goals of this school in both the mental and the physical abilities of the students that the school is preparing themselves to cater to. Further discussion of the matter and how it particularly applies to the system of education that the institution prefers to offer shall be presented within the paragraphs that follow. Significance of the Proposal As noted earlier, physical development is a vital part of one’s growth. In establishing an athletic department within a school, it is aimed that the students receive the best service that they ought to have from all the programs offered from the educational organization. With the improvement on the process by which the students are able to relax, and learn their lessons well, the school can then gather a good reputation from their parents and staff, which would likely be passed on through word of mouth. The institution would likely have a higher number of parents trusting them for the education of their children. It is very important that the physical health of the students is given high level of attention as well as their academic achievements are given well training through the process. Through the major application of the program that the department of athletics would imply within the annual academic schedule of the institution, it is expected that the treatment of the matter would be balanced by giving more of a benefit to the development of the students of whom the organization caters to.   Proposal Page 2 How the Department is to be Established Like any other departments in educational intuitions, an athletic department needs to have a lead officer that would be in charge of setting annual schedules for the group as well as for the entire academic department. Aside from the head officers, it is important to have assistants, who are likely to assist in the process of pursuing athletic lessons, as well as athletic events that are usually handled annually as recreational break for the students of the school every now and then. But who are actually qualified to take responsibility for the said positions? Proposed Pattern of funding the department and Paying for the Service of the personnel ACTIVITIES PERSONNEL ASSIGNED TIME-LENGTH APPLICATION PAYMENT SYSTEM PAYMENT RATE Lecture and school activities Teacher or instructor for the subject (Preferably bachelors-masters degree of educational attainment) Whole year (scheduled lessons etc) Every 15th of the Month As per decided by the school administration and board of trustees Forming of Athletic Clubs for Aspiring Students Teacher/Officials (same educational attainment as above) Whole School Year [depending on the required training schedules for the selected athletes] Every 15th of the Month As per decided by the school administration and board of trustees Offering Scholarship Program for aspiring student-athletes Administrational Officials (Masters Degree of Education) Whole Year then Renewal of Terms Every 15th of the Month As per decided by the school administration and board of trustees Note: employees are to be compensated every 15th of the month for this department as the said individuals are not required to attend school everyday. There are certain schedules when they are needed thus making their job easier than that of the other employees of the institution. The rate are then decided upon by the administration depending on the hours that they spend within the premises of the school and participate on the operations of the institution. Proposal Page 3 Who are to Work within the Department Undoubtedly, an athletic department is expected to be divided into different measures of separation that would likely focus on the different aims of the department. These different sections are actually expected to handle the separation of the lecture and lesson sections of the department with that of the special events section that are used to access the athletic aims of the department. Particularly, it is understandable that the matter requires professionals who are masters of physical education instruction for the highest positions and other positions such as assistants of the program could actually be taken by other fresh graduates from college who are screened and considered competent enough to handle the responsibilities that are intended for the said job positions. Personnel Roles and Responsibilities POSITION Job Description Impact of the position within the Department and the Institution’s Success Teacher/instructor These personnel are expected to handle lecture and student regular activities offered through the institution’s curriculum. This increases the competency of the organization in handling physical health instructional responsibilities of the administration towards the community it serves. Coach Handles athletic events and motivation to the chosen athletes of the institution for competition purposes This increases the chances of the institution in making a name in the field of scholastic athletics in the community. Scholarship Assessor Examines whether who among the students are worthy to receive scholarship grants from the administration. Makes the institution more of a pillar of education that gives chances to worthy students through honing the talents and skills that they posses with regards sporting events and competitions. Administrational Head Handles the major scheduling issues of the department and gives careful arrangement for the completion of the department’s responsibilities Makes the department much organized and the institution better informed of the activities of the department. Assistantship Positions Supports the other officials of the department Makes the task much easier to complete    Proposal Page 4 Conclusion From the proposal presented, it is highly suggested that the department be carefully planned as to who shall be appointed for its important positions as it would particularly detect the competency of the entire group. Thus through this process, the surety of the department’s success is likely to be expected. Undeniably though, the cooperation of the entire institution’s body of administration is highly needed for the success of the said department. Consequently, with support from everyone in the organization, an Athletic Department could not only bring fine assistance and physical training for the students but also bring the institution a fine reputation of high excellence within the society that they are serving as a primary school. Works Cited: Richard J Dippel. (2002). An investigation of athletic department handbooks – Richfield Senior High School Athletic Department. B0006R7USW. Jennifer Foley. (2000). Design and implementation of an athletic department handbook for the Red Lake Falls school district. B0006S5LMS. Wayne Mazzoni. (1998). The Athletic Recruiting & Scholarship Guide. Mazz Marketing Inc; 1 edition.

Essay about smartphones Example | Topics and Well Written Essays - 250 words

About smartphones - Essay Example A Smartphone contains these features and many more. Such features include features helping users to organize their notes, calendars, create and establish networks, synchronize their data across networks, play and download media files, in a variety of application integrated in a Smartphone, which was only possible on a computer a few years back. The first generational phones only had the basic functions. In effect, the PC ruled the internet world. However, the advancement in technology has ensured integration of the internet technology to mobile technology. More so, the Smartphones are at par with computers in terms of internet speeds. In effect, an individual can receive and send mail via the Smartphone. Furthermore, a Smartphone will allow the editing, creation, and sending of documents in real time. Thus, an individual has a platform to run a mobile office. The downloaded applications, popularly called apps, ensure that individuals have a variety of tools that fitted their lifestyles. In addition, the world witnesses a recent phenomenon in the rise and use of the Social Medias sites such as Twitter, Facebook, Google+, YouTube, among others. In effect, sharing of information in real time has become a norm rather than the exception with most of the sharing taking place via Smartphones. In fact, the recent revolutions in the Arab world christened â€Å"The Arab Spring† were a success because of the role of these Social Media sites with information passed over the Smartphones. In conclusion, it is evident that Smartphones are a vital part of human life. Not only are these gadgets important for an individual’s unique lifestyle, Smartphones provides an individual with a mobile office outside his or her physical office. In effect, the gadgets enhance professionalism and efficiency at work. Indeed, the rapid growth in technology will continue to provide the world with amazing apps

Analysis of the Strategic Situation of HTC, the Mobile Phone Handset Essay

Analysis of the Strategic Situation of HTC, the Mobile Phone Handset Firm - Essay Example The main objective of the paper is to undergo strategic situational analysis of HTC which is a mobile phone handset firm. It will attempt at preparing a SWOT analysis of the company. The study will also focus upon Porter’s five forces model as well as industry life cycle analysis. In order to comprehend the resources held with the company, the study will make use of the value chain analysis. PESTEL analysis will be conducted in order to comprehend the macro environmental factors affecting the products and the services of the company. Porter’s Five Forces Model In order to recognise the competitive scenario of the smartphone industry in which HTC operates, the Porter’s five forces analysis can be quite applicable. Entry Barriers There are several barriers that prevent companies from entering into the smartphone industry. A few of the barriers that may work in favour of HTC need to be determined. High fixed cost, which is required for research and development, is c onsidered to be one of the biggest barriers to entry into the industry. High brand recognition of the established companies is considered to be other barrier to entry for the new firms since people prefer to purchase goods from those companies that they trust (Scribd, 2012). Bargaining Power of Buyer It has been observed that the bargaining power of the buyers of smartphone is quite high. There are innumerable substitutes available in the smartphone industry. The product differentiation is quite low in comparison to the competitors. The demand for smartphones is generally elastic because of the fact that they are not indispensable products (Scribd, 2012). Threat of Substitutes Products There are various substitutes available for smartphones which are generally utilised for mobile phone’s admittance to information. There are a few substitute products available in the market, which include laptops, cell phones, pagers and organisers. The cellular phones as well as laptops offer the services that are needed by most of the customers in terms of access to information for the consumers. The different complements that the consumers can use for the smartphones are e-mails along with maps, internet applications as well as software that are available over the phones (Scribd, 2012). Rivalry There is high competition in the smartphone industry and even though there are few strong competitors, the industry does not endorse numerous organisations. This is because of differentiation. Although there is greater differentiation between the casual as well as the professional users for smartphones there is limited capability to differentiate it. There is negligible scalability in order to generate more number of software by not directing the market to a small number of firms (Scribd, 2012). When customers purchase a regularly utilised product, they tend to put greater emphasis upon quality instead of price. There is minimum differentiation for price and the companies with recognized low quality as well as fewer budgets for research and development will face difficulties in competing within the market. Bargaining Power of the Suppliers The phones are normally assembled making use of the components from numerous suppliers. Original Equipment Manufacturer (OEM) has

Europe as an Optimal Currency Area Essay Example | Topics and Well Written Essays - 750 words

Europe as an Optimal Currency Area - Essay Example The debate about Europe as optimum currency area as an important and heated point of discussion for the economic experts and analysts and there have been different standpoints presented by the experts to regard and disregard Europe as optimum currency area. The main elements identified within the definition of optimum currency area could effectively work to decide if any region could be regarded as optimum currency area or not. Likewise, Europe could also be evaluated as an optimum currency area by looking at some specific criteria like asymmetric shocks, degree of openness, international factor mobility, labour mobility, fiscal transfer, product diversification and trade and business cycles similarities etc. (Krugman and Obsrfeld, p98) The economy and labour market of Europe has been analysed by the experts from these perspective very frequently and most of the analysis and observations have concluded with the results that Europe could not be regarded as an optimum currency area bec ause it does not completely complies with the criteria set for the OCA. However, it is also a fact that most of the economic experts and analysts believe that Europe has great potential to become an OCA and in coming few years the situation would be evolved where Europe will head to appear as an OCA (McKinnon, p173). The experts arguing against the status of Europe as OCA put forward the evidences in support of their stance. It is found that free mobility of labour within the regions of Europe is not high. The labour mobility in Europe has been recorded one third of the mobility found in United States. It implies that Europe lag behind in proving itself as area of free labour mobility. Similarly it is also found that Europe is yet to establish system for extensive and automotive intra-European fiscal transfers and currently there are not enough fiscal transfers between the European countries that it could be regarded as OCA. The existence of common currency is also an important char acteristic of optimum currency area. It is imperative that the OCA should have one central bank to manage all the monitory policies in the region and the member countries use to follow the same policy as formulated and implemented by the central bank of the region. There should be single currency with fixed exchange rate system. The launch of Euro is often cited as an evidence to prove Europe as OCA however, it is also a fact that despite the use of common currency the European countries yet to have common monitory policies and they need more time to create common fiscal and monitory policies like that of an OCA (Tavlas, p211). The degree of commodities' market integration within the union members also determines the optimum currency area. In Europe, there are some countries like Britain where there is higher level of reliance upon the export of high technology commodities whereas there is also large proportion of owner occupiers in the country links with the variable interest rates (Tavlas, p211). It implies that the market integration does not take place in similar production strategies among the members of the union but there are differences in the exports and import patterns of the countries. This trend also evident that Europe is

Daniel R. Headrick, The Tools of Empire Essay Example | Topics and Well Written Essays - 1500 words

Daniel R. Headrick, The Tools of Empire - Essay Example He argues throughout the book, with reference to many well-researched examples, that pre-Industrial Revolution, the journeying, living and conquering of such regions simply was not possible, as the technology was just not available for this to be achieved, managed or sustained successfully. However, as Headrick argues, with the onset of the Industrial Revolution and the technological advances this forged, these technological advances allowed people to travel and live in countries other than their own, such that the expansion of the Empire became possible at this period in history. Continuing on from this general introduction, throughout the book, Headrick analyzes the technological advances that allowed this dominance to proceed, both by presenting a straight-forward mechanical analysis of the actions of the people and the inventions and technological advances involved, and by presenting a detailed analysis of secondary sources, which allows him to offer an interpretation of the thoughts and motivations of the people involved; this e... Thus, the text moves forward apace, discussing what could be rather dry historical texts and documents, in a light and easy to read manner. This use of interpreting secondary sources for his own means, to present information from entirely his own perspective leads, however, to several major problems with the text, which will be discussed later in this review. In the book, Headrick spends a long time discussing inventions of relevance in this period; for example, much of the book is devoted to a discussion of anti-malarial drugs and how they enabled Europeans to travel, live and work in the tropical regions. This discussion is not, however, centred around why there was a desire to colonize and conquer these regions and its people; indeed, the book steers away from this subject at every opportunity, almost as if it is something not to be discussed. Yet this is precisely the issue that is opportune in such a tome: in scientific or technological achievements, it is usually the motivations which drive people to achieve leaps of progress, and not the leaps of progress themselves which drive people to want to achieve technological or scientific advancement. It would have been extremely interesting, as a reader, to be presented with alternate arguments for why at this particular point in history, aside from technological advances which enabled travel to these regions to become easier, Europeans decided to travel to these regions - what were they seeking Where did the funds for travel and expeditions come from How did they plan and execute journeys and colonisation strategies A more strategic analysis of the era, in terms of political and economic motivations would have been welcome, as this would have offered a complete picture of the events of the time, which

KatrinaHealth Research Paper Example | Topics and Well Written Essays - 500 words - 1

KatrinaHealth - Research Paper Example This overwhelming destruction caused residents and evacuees diploid of many basic needs which includes â€Å"medication history, their homes, BUSINESSES, they were mentally disturbed aftermath of hurricane Katrina, they faced potential health problems like â€Å"Population Displacement, Drinking Water, West Nile Virus, Emotional Fallout Toxic Contaminants† An obvious and urgent need was to fix these medical and all related issues and to settle them accordingly. The result was out fashioned in the form of â€Å"KATRINA HEALTH† which was initiated as on online service to help people affected by storm, working with health professionals to gain some sort of access to their lost medical history they were using before storm and to retrieve it, thus they will be cured accordingly in future. KATRINA HEALTH was made possible with the assistance of federal, local and state governments in collaboration with national foundation and organizations of medical related professionals (Boyle, 2001). History tells us that â€Å"medical professionals and health related bodies and public figures were very much anxious to explore ways by which they can help evacuees, to restore medical records, they step forwarded for this task and MARKLE FOUNDATION EXECUTIVES called the head of several companies that had medical data such as the NATIONAL ASSOCIATION OF CHAIN DRUG STORES (NACDs), CHIEF executives officers, â€Å"Sure scripts† (maintained a system of e-prescribing online network coverage) , â€Å"Rx hub† (kept a pharmacy record of patients and routes it electronically to physicians at different places like hospitals etc) and Veterans Health Administration (had its own national system of e-records for those who seek care through its system) were also contacted and â€Å"GOLD standard†( managed Medicaid prescription and data or information with a secure portal system for MISSISSIOI) , EXECUTIVE officers

Literature Review to prove that Housing the Homeless is Cheaper than Essay

Literature Review to prove that Housing the Homeless is Cheaper than Leaving Them on The Streets - Essay Example However, counties and cities affiliated with a campaign identified as the 100,000 Homes movement have so far succeeded to take 80,000 of the families off the streets. Regional governments and NGOs do most of the job. (Portal.hud.gov, 2014)The money they use is mostly gotten from existing private donations and federal programs, and there is proof that this method saves taxpayer funds. A former prison in Colorado was recently converted into a homeless shelter. This move is not only benefit to the homeless but also to the taxpayer, as well. (Portal.hud.gov, 2014) In southeastern Colorado, the Fort Lyon Correctional Facility had housed prisoners until it was closed down in 2011 due to budget cuts. (Affairs, 2014) It stayed dormant for two years as the lawmakers debated on how the building was to be used (Portal.hud.gov, 2014). They decided on the creation of a $3.9 million project to reopen the Facility as a homeless shelter that would house 200 people majority of who were veterans. Although many conservatives may balk at the cost an urban-focused media outlet, Next City, makes and excellent and valid point. Even when not considering factors such as humane treatment and dignity, it is by far cheaper for taxpayers to shelter homeless people than to leave them out on the streets. Approximately 60% of the homeless people are drug and alcohol addicts while about 30% suf fer from very serious medical conditions. (Portal.hud.gov, 2014)Due to these increased medical conditions it is evident that leaving them in the streets is more dangerous as chances of contracting diseases is higher compared to them being in a shelter. (Cbsnews.com, 2014) More evidence to support this theory comes from the county of Los Angeles. Researchers concluded a comprehensive evaluation of a years-long campaign to shelter members of Los Angeles’ chronic homeless population dubbed Project 50. (Cbsnews.com, 2014) The program cost

Anthropological theories on the common property Term Paper

Anthropological theories on the common property - Term Paper Example In this regard, the theory can be used to describe the behavior individual in the use of common property to meet their needs for more satisfaction. Moreover, people tend to focus on the utilization of utilities which are as cost effective as possible. In this regard the propensity for the use of common property is justified. The human nature which makes them to seek cost effectiveness in their actions and behavior is described within the instrumental rationality which lies in the spectrum of the rational choice theory (Kim and Mahoney 223). In the illustration of rational choice theory, it is observable that people for example tend to use public parks because of the cost effectiveness associated with them. In this regard, the society makes choices based on instrumental rationality to ensure that they enjoy better than bad at the most cost effective manner (McLellan 13). In this regard, the justification which people give for the use of common property is likely to include the fact th at they are cost effective even though they may not reveal this apparently because of the social attitudes associated with the common property. ... Rationality within the rational choice theory is used to signify the sanity which people employ in the use of common property. This means that people are left with no choice but to make realistic and hence sane choices in the utilization of common property (Dowding and Andrew 455). For example it makes sense for sane choices of utilization of common property because of the cost effectiveness associated with them. This can be exemplified by an individual who makes sane choices of using common property swimming pools instead of installing his or her own which would be impractical due to limitations in space, costly and time consuming. The rational choice theory further is used to exemplify the thoughtful nature of human beings in the use of common property. This means that the use of common property is often evaluated or assessed by the users with an aim of determining its usefulness or benefits in relation to the possible advantages (Hechter and Satoshi 194). The rational choice is th us conclusively based on the ability of people to weigh between benefits and disadvantages of utilization of specific common services or property under a thoughtful process before a choice is eventually reached. The motive of rational choice as postulated by the rational choice theory is the maximization of the advantages that can be accrued from personal utilization of common property (Yalman 388). Therefore, there is a rational process which drives the use of common property. The rational process and the cognition of a person therefore define the attitudes and behaviors which are demonstrated during the use or conversation about common property (Roberts 32). More importantly, the rational choice theory is postulated within the concept of preference (Nehring 205). For example

An effective commuication strategy- A case study of kantar Essay

An effective commuication strategy- A case study of kantar - Essay Example The study is aimed at analysing effective communication strategy within an organisation that helps the employees in enhancing their satisfaction level. In this tough economic situation of credit crunch, where companies are shutting down or employers are holding the torch for price cut and staff-cut, it is really phenomenal for a company to grow and creating its solid start by entering into a competition of top companies to work with. August 9, 2007 is the official beginning of the credit crunch and economic meltdown on such a big scale shook the world. Since then, every day we hear the news about job cuts, many big companies have been impacted by this fiscal situation in the UK. But there are other companies, which are making profit even in this gloomy economic situation. Companies such as comfort food companies, coffee shops and baby fashion stores, have been benefitted throughout the recession period. Like many other companies there is another company that has grown its business an d employees have been associated with its success. The findings section gives the report of what was collected on the ground regarding communication strategy significance in Kantar Company. The company deals with research and marketing programs. In this section analysis of survey questions is done quantitatively via the use of pie chart presentation. Each question response is converted into percentages. It also highlights that thirty six employees of the Company were interviewed. Out of the thirty six, thirty were junior employees whilst six were senior employees of the company. The conclusion gives summary of what was found on the ground. 40 Communication purpose is to express ideas between minds. For it to be effective and efficient, individuals need to receive and send mails effectively. A variety of media is needed typically or in isolation by an individual in order to transmit their messages. The wide range of media available are such as body language,

Mcdonalds vs Burger King Essay Example for Free

Mcdonalds vs Burger King Essay In 1940, McDonald’s was first opened in San Bernardino, California by two men, Dick and Mac McDonald. At first, it was called McDonald’s Bar-B-Que. In 1948, the restaurant was shut down for three months for alterations. The menu was reduced to nine items: hamburgers, cheeseburgers, soft drinks, coffee, potato chips, and a slice of pie. They then changed their name to McDonalds as they changed their menu and stop serving Bar-b-Que. In 1954, Burger King was first opened by Keith Kramer and his wife. It was first named Insta Burger King, because they used an insta broiler. Since it was failing in 1959, James McLamore and David R. Edgerton purchased it and changed its name to Burger King. The duo ran the company as an independent entity for eight years, eventually expanding to over 250 locations in the United States, when they sold it to the Pillsbury Company in 1967. The menu has evolved from just burgers, fries, and shakes to just about everything that McDonalds has. McDonald’s has a mascot that is named Ronald McDonald. So, in order to keep up with what McDonald’s was doing, Burger King came up with their own mascot not too far from McDonald’s, they have the King as there mascot. Burger King has recently fired the King mascot, because they said a couple commercials scared children. They have yet found another mascot. McDonald’s has the Ronald McDonald House to help sick kids. Burger King has not done that as of yet, but they do have what is called the Burger King scholarship, which is available to employees and their family. I have worked for Burger King for almost four years, and I cannot stand the food they have there. Every week, Burger King copies something on the McDonald’s menu. I do not understand why they cannot create their own ideas. McDonalds, to me, has better tasting burgers and fries. McDonald’s has fried burgers and Burger King has grilled burgers. But Burger Kings burgers do not have a charcoal taste because they use a gas broiler, so to me it tastes like burned meat. I love the taste of McDonald’s burgers and fries. My favorite is the mcdouble or the big mac. Everything that McDonald’s Burger King is not too far behind. Starting next week Burger King is getting rid of the cheesy bacon wrap and getting the breakfast burrito. Just like McDonalds. Next week we are also getting some familiar thing from McDonalds like the frapachino, smoothies, new salads, and new flavored coffees. They are also in talks to come out with a cookie called the Kings cookies. Starting no later than mid-June Burger King will be getting all new uniforms that are almost the same as McDonalds. The managers such as me will have white shirts with ties, and the crew members will have red shirts. McDonald’s has the big mac Burger King have the deluxe topper which is the same as the big mac but just has two slices of bread and one thick meat patty. McDonald’s has ice cream cones for a dollar; Burger King just got ice cream cones for a dollar. McDonald’s has a spice chicken sandwich Burger King have a spicy chicken both for a dollar. McDonalds has chicken nuggets Burger King has chicken tenders. Burger King is getting a southern style chicken sandwich called the King crispy chicken sandwich McDonald’s has the original home style chicken sandwich. McDonald’s has the quarter pounder, and Burger King has the chef’s choice or the whopper. McDonald’s has the fish filet Burger King has the big fish. One thing I can say about Burger King is they have croissants and onion rings where McDonalds does not. This week we have got some more familiar items like McDonalds. White bags, we use to have the big brown bags that said Burger king all over them, now Burger King has white bags, just like McDonalds that say Burger King only in the top corner. And when it comes to the chicken tenders or chicken Mcnuggets again Burger King is trying to copy McDonalds once again. We use to have chicken tenders shaped like a crown or a lightning bolt. But when they looked at the sales of McDonald’s chicken nuggets and our chicken tenders they put them under construction and now we have chicken tenders just like the ones McDonalds has shape and all. But the ones Burger King’s has are not as crispy and the ones McDonalds has. They say they are all white meat but I beg to differ. If it is all white meat then it is the bone to. I must say that the new chicken tenders at Burger king are much better than the old one I would still rather have the ones from McDonalds then from Burger king. McDonalds has chicken select and Burger King has just came out with chicken strips. Everything right down to the size count and the sauces to go with it. One thing that Burger King is starting new is that they are trying to introduce all fresh items on its menu. They are using new fresh cut lettuces, onions, salads, and trying to become a healthier restaurant. Something new that McDonalds is trying is in their kid’s meals they are giving a smaller fry and also giving the kids apple slices. Burger King has yet to jump on this concept, but I’m sure it is not too far behind. So as you can see right down to the mascot Burger King is trying to keep up with everything that McDonalds does. The fast food business is a multi-billion dollar industry. The two businesses running in the lead is McDonald’s and Burger King. McDonalds is still the leader of the pack with Burger King not too far behind. The two fast food businesses are in close competition with each other. And have sales above all the rest. There are McDonald’s and Burger King corporate and franchises stores all over the world. McDonald’s has more stores both corporate and franchise store all over the world. But Burger King is not too far behind. Pretty much, whichever restaurant you go to, you will get the same kind of items. Fast food will always be the most popular choice in the hospitality industry, for those on the go that want to pick up a quick bit to eat.

Why I Want to Transfer to John Hopkins University Essay Example for Free

Why I Want to Transfer to John Hopkins University Essay My personal goals coincide with that of John Hopkins University—the focus on research and advancement of scholars. This kind of focus is something akin to my own passions, my involvements, and my interests in pursuing science and research. In addition to this, the University is really keen in ensuring that its students and its research are doing excellently. I arrived at my decision to transfer to John Hopkins based on several things. I have come across the testimonies of friends, as well as other colleagues regarding the promotion of excellence at John Hopkins. I also wanted to know for sure and that is why I conducted a research regarding the legacy of John Hopkins. I am amazed at the diversity of points of view and excellence in scholarship at the University. The University has been at the forefronts of the development in health sciences. For me, such a University challenges its students to give their best in meeting the standards and needs of the university. In keeping with the high standards of the University, I was also drawn to the names currently serving as faculty of the John Hopkins and their capabilities and leadership in their fields add greater momentum to the edge of the University in the field. It is a challenging environment, surely, but such challenge is necessary for the University to produce top quality graduates and practitioners in various fields. As for me, I want to belong to an institution with a proven track record and excellence in training its training for service in the broader society. I foresee that my will, my skills, and my capabilities will be put to the test, but my dedication to my chosen field will see me through.

Red Bull Company Description Commerce Essay

Red Bull Company Description Commerce Essay An Austrian Company created Red Bull back in 1987. Red Bull is an energy drink and is also the worlds most popular energy drink, having sold 4.6 billion cans in 2011. The drink was first sold in Thailand and then modified to suit the tastes of people in the United States. A single can of Red Bull has the same amount of as a cup of coffee. Depending on the country, the level of caffeine in a can of Red Bill can vary, as some countries have restrictions on how much caffeine is allowed in drinks. The product is marketed through advertising events such as sport team ownerships, celebrity endorsements, and music. Unfortunately, Red Bull is not market approved in France, Denmark, and Norway. But Red Bull is legal in 164 countries around the world. Due to the potential health risks associated with the drink, Red Bull has been heavily criticized. We will further discuss in detail the health risks associated with the energy drink in the contents of our paper (redbull.com). Mission Statement According to Red Bull, [Their] mission is to be the premier marketer and supplier of Red Bull in Asia, Europe, and other parts of the globe. [They] will achieve this mission by building long-term relationships with the people who can make it become a reality (redbull.com). The company also has a vision statement that focuses on 5 aspects of their company values: People, Portfolio, Partners, Profit, and Productivity. Red Bull wants to be a great place to work; where people are inspired to be the best they can be. They want to bring to the world a portfolio of quality beverages that anticipate and satisfy peoples desires and needs. Red Bull wants to nurture a winning network of customers and suppliers; together we create value. They want to maximize a long-term return to shareowners while being mindful of [their] overall responsibilities. Red Bull also wants to be a highly effective, lean, and fast-moving organization (redbull.com). Situation Analysis Industry Analysis Trends In the drink market, energy drinks are arguably the fastest growing and most creative group. Since 2004, the mar has annually increased volume growth by about 14 %. Geographically, the most consumers are in Asia, followed by North America and Western Europe. According to the 2010 Global Energy Drinks Report, Australia and Latin America are two regions that have recorded strong double-digit growth in energy drink volumes. Availability is the key drive of sales and energy shots are quickly becoming the next fab (rcciinsight.com). Competitors In the energy drink market there are numerous companies and a select few vying for Red Bulls top spot. Rockstar, Monster, 5-hour energy, full Throttle, NOS, Pepsi Co., and Coca-Cola Co. are the main competitors. Monster energy drink with the logo of three claws in the shape of a M is distributed by Hansen Natural Corporation in Corona, California. With a fairly tolerable taste, this drink sparks you up and packs quite a vicious punch. Rockstar was formulated in 2001 and is one of the fastest growing drinks in the market. This brand also has products that figure in the list of energy drinks with alcohol. Full Throttle is produced by the Coca-Cola Company and debuted in late 2004. They are well-known for their great flavors (buzzle.com). Consumer Profile Demographic shifts, as well as changing consumer attitudes, will also have an impact on energy drink sales. Younger consumers have been the primary consumers due to their taste and image characteristics. From a consumption standpoint, energy drinks have benefited from their use as a mixer with spirits. However, promoting the use of an energy drink to younger consumers or as a mixer has led to negative publicity for some energy drink brands. According to Mintel principal trends analyst Richard Cope, People are working longer into retirement and there is a greater need for products geared towards vitality and health in the senior workforce. At the moment energy drinks are marketed towards the youth market, he said, but they will become more about getting people through the day at an older age (rcciinsight.com). Technology Technology, or more specifically the internet, has created another link between Red Bull and consumers. When visiting their website, people are able to view various aspects of the company. There are links for: products and company, videos, photos, music tracks, just epic, games, ted bulletin, redbull.tv, and red bull signature series. This technology does an excellent job of promoting the brand in many different ways (redbull.com). SWOT Analysis Strengths Red Bull has numerous strengths. The company was founded in 1984 and by 1987 it launched its first product in a completely new category of drinks. Today Red Bull is sold in 164 countries around the world. Since its debut 25 years ago, Red Bull has sold 30 billion cans, with more than 4.5 billion last year. Due to their success both domestically and internationally, the company has expanded to over 8,000 employees worldwide (redbull.com). Their leadership within the energy drinks market is sub-none. They are by far the most popular company. Top-seller Red Bull posted $2.3 billion in sales, which is a 14.3 percent increase, according to Symphony IRI data (bevindustry.com). According to Red Bull, Numerous scientific studies on the product and the individual ingredients prove that Red Bull Energy Drink: increases performance, increases concentration and reaction speed, improves vigilance, stimulates metabolism, and makes you feel more energetic and thus improves you overall well-being (redbull.com). Weaknesses Despite having numerous strengths and worldwide popularity, Red Bull still has a few weaknesses. To begin with, Red Bull is in the above average price range of the energy drink market. Secondly, there is a substantial lack of innovation. Red Bull only offers a few products where as some of their competitors offer more. Third, Red Bulls recipe is not patented. This could potentially lead to another company producing a very similar or exact product with just a different name. Fourth, Red Bull is not yet a large corporation as they still have less than 10,000 employees (Tyagi). Threats The biggest threat to Red Bull is Red Bull itself. The ingredient mix that their products contain is not FDA approved. On top that, government and scientists are finding that high amounts of caffeine, sugar, and taurine are extremely unhealthy and potential fatal. France and Denmark have gone to such measures as to ban Red Bull as a cocktail of death. High amounts of sugar have been found to cause serious health problems. A small amount of taurine, which is still a vastly unknown ingredient, is thought to be beneficial, but scientists are beginning to find health risks it causes. Red Bull energy drinks also contain a highly dangerous chemical called Glucuronolactone. The US Department of Defense developed this product during the Vietnam War as a hallucinogenic drug to stimulate troops morale. According to reports, their effects in the organism were so devastating, that is was discontinued of the high index of cases of migraines, cerebral tumors, and liver diseases that occurred in th e soldiers who consumed it (Helmi). Red Bull must carefully watch its larger competitors, Pepsi and Coca-Cola, who would like nothing more than to obtain Red Bulls consumers. Also, healthy organic energy drinks are starting to enter and become competitive in the market (Tyagi). Opportunities Red Bulls greatest potential lies in its opportunities. Sales of energy drinks have taken on the energy of its products compared to a year ago. The energy drinks category increased 15.7 percent for $6.9 billion in sales, according to Symphony IRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart (bevindustry.com).To begin with, since they only have a few products, Red Bull has the opportunity to create new products. Second, they have an unlimited ability to advertise and promote their brand. Currently, Red Bull is the major player in the action and outdoor sports advertising. However, if they were to continue doing that, but also enter into another market such as UFC, boxing, or even mainstream sports such as football or baseball, this would create a potentially exponential consumer base. Third, if Red Bull could partner with a popular company such as Facebook or Apple, this wo uld create more everyday exposure via social media (Tyagi). Marketing Objectives A marketing objective is a statement of what is to be accomplished through marketing activities. The goal of Red Bull is obviously increasing sales more than last year. Red Bull leads an energy drink industry so far; however, Monster has been catching up greatly in the past a few years. Therefore, they need to have a good marketing objective to keep the position of number one seller in an energy drink industry and increasing their sales. In order to accomplish their marketing plan, they need to cover several criteria of marketing objective such as realistic, measurable, time-specific, and compared to a benchmark (redbull.com). Red Bull refused to publish their earnings, profits and specific marketing goal; however, increasing their profit than past years is clear and accurate their goal of every year. They also compute their annual profit end of a year every year. In 2011, Red Bull sold 4.631 billion cans worldwide. It represents an increase of 11.4% against 2010. Company turnover increased by 12.4%, from 3.785 billion Euros to 4.253 billion Euros. Therefore, their key areas such as revenues, sales, productivity, operating profit, and the figures recorded were the best in the history of the company so far. According to industry marketing reports, The main reason for such progressive figures include exceptional sales, especially in key markets such as the USA (+11%) and Germany (+10%) and also in other markets such as Turkey (+86%), Japan (62%), France (+35%), and Scandinavia (+34%) combined with efficient cost management and ongoing brand investment. The result of these figures indicate Red Bull continue i ncreasing sales and accomplishing the goal. Red Bull is successfully growth because of their marketing plan that increasing their profit than past years and computing their annual profit end of a year are realistic, and time-specific (redbull.com). In order to increase a profit of the company, advertisement is one of very important elements. Red Bull builds up unique marketing campaigns and many different kind of activities such as mountain biking, snowboarding surfing, skateboarding, freestyle motocross, and Formula 1 racing. They just succeeded in the marketing campaign Red Bull Stratos. Felix Baumgartner jumped at 128,000 feet above the Earth that reached a high speed of 833.9 miles per hour. People cannot get a picture of Felix without the Red Bull logo and that is their marketing strategy. Red Bull considers that marketing is not just department (Chun). Their extreme sports activities contents represent the symbol of their brand; therefore, they launched Red Bull Media House service. Red Bull Media House is a multi-platform media company with a focus on sports, culture and lifestyle. They provide and distribute the videos, which are precious, cool, and adventurous; therefore, people are able to get thrills from the movies. The marketing plan of Red Bull Media House is making profit from its services. They also expect the service serve a function as an advertisement and help to increase sales of Red Bull. According to Red Bull founder and CEO Dietrich Mateschitz, he states, In long term, we expect that Red Bull Media House to be profitable. Therefore, their marketing objective of Red Bull media House is not clear. There is a realistic to achieve their goal when they consider long term to get profits from its Red bull media house services because especially the attentions from young people to extreme sports are increasing. Red Bull Me dia House also needs to become more popular to be profitable. Their goal is not measurable and time-specific because Dietrich just mentions Red Bull Media House will be profitable in the future. Their plan is too vague and they do not determine the date of their achievement such as December 31, 2015. However, at the same, they also consider Red Bull Media House is part of marketing content and desire that the services and the video of Red Bull Media House assist sales of Red Bull. Therefore, we can see the logotype of Red Bull on the players helmets, caps, and shirts in the movies from Red Bull Media House. They are excited to launch Red Bull Media House and provide the services; even though, they might not be able to make profits the first a few years because they tend to consider the loss of profits as expenditure of marketing (Iezzi). Marketing Strategy Target Marketing Strategy A target market is a group of individuals that is most likely to buy a firms product based on similar characteristics, preferences, and lifestyles. From the beginning, Red Bull has set out to associate itself with youth culture and extreme, adventure-related sports. Red Bulls target market is mainly Generation Y, aged anywhere between 18-35, who enjoy extreme sports and an active nightlife. This active group of individuals does not respond well to the typical, classic marketing strategies of most companies. Red Bull relies heavily on a strategy that has become known as viral marketing, or word-of-mouth, to spread the popularity of the drink, rather than traditional methods. Red Bull is trying to be as close as possible to its consumers in its distribution strategy and likewise in its promotion strategy by having a street marketing strategy. They have put themselves in the center of their target market and made themselves an icon in a wide variety of sports such as mountain biking, mo tocross, BMX, windsurfing, snowboarding, skateboarding, kayaking, cliff-diving, surfing, rally, Formula 1 racing, NASCAR, desert racing, and even breakdancing. This may be a wide selection, but it is great for Red Bull because each sport is focused around Generation Y, which gives them a broad fan base. Marketing Mix Product Red Bull is arguably one of the most publicized and well-known organizations in the action sports community, which is phenomenal considering they essentially only have one product. This one product was the first energy drink of its kind, and has basically remained the same ever since. They have added a few variations of the original, Sugar Free and Total Zero, along with Red Bull Editions that give a slight variety of flavor. Red Bull was developed specifically to increase mental and physical exertion, increase performance and concentration during times of stress, and improve reaction speed, which is where their slogan Gives You Wings started (redbull.com). Place/Distribution Red Bull distributes their product through a few different distribution channels. The first is the Direct Channel where the producer interacts with the consumer. They set up booths or have the Wings Team drive their Red Bull cars to events and hand out their product to consumers first hand. The other distribution channel is the wholesaler channel in which Red Bull sells their product to a wholesaler, who then sells it to a retailer such as gas stations and convenience stores, who then sell it to the consumer. Red Bull is also involved in the bar scene and has strict rules about mixing the right drink and a bar. The barmen are instructed to give what remains in the can to the consumer to further Red Bulls visibility of the product (Louvet). Promotion Red Bulls promotion strategy began with the Wings Team, who were attractive female students, whose role was to establish a relationship with the consumers, to have them discover the product, and see what consumer opinion was. Red Bulls first target was college campuses, because this is where they felt they could make the biggest impact, on students who were seeking an extra boost of energy. Red Bull would consult with the Student Brand Manager at school to ensure that Red Bull was present at every strategic moment on the social calendar such as sporting events and big parties. The strength of Red Bull is an ability to instill a genuine passion for the brand in the Wings Team and the Student Brand Managers. Thus, these committed people are more likely to promote a good image of the brand and to have a greater positive impact on targeted consumers (Louvet). Since this, Red Bull has expanded drastically and changed their promotion strategy. Red Bull explicitly states that they do not involve themselves in print advertising such as newspapers and magazines; instead, they rely on television, social media, and outdoor media to advertise. Since 1992, Red Bull has created cheap cartoons with simple but recognizable drawings, telling funny and simple stories. These were a huge benefit for them because they were easily adaptable to markets all across the globe. Red Bull also displays outdoor media at every even possible with huge tents and exhibits, inflatable cans and arches; as well as custom painted helmets, racecars, helicopters, and airplanes for all of their athletes. Social media has become Red Bulls best way of advertising. It is an easy way to get one simple picture, video, or message around the globe in less than a few seconds. They are famous for their viral videos, which are spread entirely by fans and followers. Red Bull currently has 34.5 million likes on Facebook, 480 thousand followers on Instagram, 843 thousan d followers on Twitter. With all the advances in Internet and social media Red Bull has found a perfect niche market where the consumer spreads the word faster than the producer (redbull.com). Price Red Bull sees themselves as a high quality company that offers a high quality product, which is why they have a strict pricing policy. Their product is the most expensive amongst competitors because they are prestigious and have customer loyalty (redbull.com). Implementation, Evaluation, and Control Marketing Research Red Bull has managed to revolutionize the world of energy drinks. It has permeated globally and hopes to expand into even more countries. Their success can be traced to a well-established marketing plan. Since their inception into the market, Red Bull has relied on their research to follow a successful path. According to Lamb, marketing research can help managers in several ways, it improves the quality of decision making and helps managers trace problems (pg. 292). By having a well-established marketing strategy a company can be very profitable. Red Bull has chosen to reposition themselves by targeting a specific market. They opt for targeting younger individuals involved in action sports and with a very active lifestyle. Red Bull has a very unorthodox way of marketing; they rely heavily on buzz marketing or word of mouth. It is amazing that a world renowned company reached such success simply with an effective marketing strategy and by word of mouth advertising. Another concept ent ailed in marketing research is, the ability to understand the ever changing marketplace. This is another factor that has contributed to their success because they are aware of the changing trends, especially amongst the younger population or in other words, generation Y (redbull.com). Organizational Structure and Plan According to Lamb, many of the historic sources of competitive advantage-technology, innovation, economies of scale-allowed companies to focus their efforts internally and prosper (pg. 7). In other words, Red Bull has been able to become successful because it has followed through the many factors that instill competitive advantage amongst other brands in the market share. Red Bull really takes into consideration the three factors that allow for a proficient organizational focus. These are customer value, customer satisfaction, and building relationships. Firstly, customer satisfaction is customers evaluation of a good or service in terms of weather it has met their needs and expectations (Lamb, pg 9). Customers that purchase Red Bull already have an opinion and know what to expect from the product. Secondly, building relationships, which is attracting new customers or maintain its current customers. Companies can expand market share in three ways: attracting new customers, increasing business with existing customers, and retaining current customers (Lamb, pg. 9). Thirdly, relationship marketing, as a strategy that focuses on keeping and improving relationships with current customers. All these components contribute to customer relationship management. In which, the company designs a business model to reduce costs and increase profitability by strengthening customer satisfaction and loyalty. Red Bull does a great job of implementing all of the three components in maintaining a good relationship with its customers. For example, a young person who is interested in extreme sports has loyalty to the product, because Red Bull is associated with the sport and it probably sponsors the popular athletes (redbull.com). Financial Projections Red Bull has made a few projections regarding its finances and advertising strategies. One of their strategies was to become more aggressive in their strategies, some were introduced at the end of the 2011 fiscal year. According to their website, In 2011, 4.631 billion cans were sold worldwide. That is an increase of 11.4% since 2010. In all key areas such as sales, revenues, productivity and operating profit, the figures recorded were the best in the companys history so far (redbull.com). In other words, as of the end of 2011, Red Bull employed 8,294 people in 164 countries. The companys marketing plan for 2012 stated that, Market Share Red Bull anticipates through the following year to be able to increase its market share by 10%, raising it to 58% of the market share. Through various media channel , Red Bull has set a goal to set itself further ahead from all competitors and build an undeniable brand loyalty among a different demographic (redbull.com). Implementation Timetable In this section, the company implements the marketing strategy and establishes company goals. As explained previously, Red Bull hopes to generate more sales resulting from their new marketing plan. The company plans to advertise, on the web, trial, sponsorship, promotion, viral and on television. However, for the years to come they hope to shift their target market from young individuals to 35-65 year olds. The company also stated some goals for this year. They want to increase revenue by, the following year, Red Bull has set a goal to increase revenue by 20% $6.22 billion . By gaining customers in a new demographic, as well as releasing a revamped campaign, Red Bull believes this is possible (redbull.com). This is to say that, the company has established goals that can be attained if their marketing plan is successful. It is very likely that it can accomplish those goals, simply because even after many years, it remains the top name in energy drinks. Positives, Negatives, and Recommendations Positives The worlds most recognizable and profitable energy drink Red Bull posted revenue of more than $5.1 billion in 2010, and sales of the product are continuing to increase each year. Red Bull spends an unbelievable 30-40% of their revenue on marketing. The majority of Red Bull energy drinkers are between the ages of 18-34 year old males. The drink grabbed the attention of their target user and flawlessly grew, and become the brand marketing strategy that translated into We are with you and one of you. The recent 2011-2012 focus of Red Bull energy drink is trying to increase awareness among the 35-65 crowds, both male and female. The reason for Red Bulls remarkable marketing strategy relies solemnly on the following four concepts (Andy): 1. Consumer engagement through sportsmanship 2. Videos of extreme athletic accomplishments posted on YouTube that go viral. 3. Brand recognition through logo saturation. 4. Attainment of widespread brand recognition and loyalty first among a core demographic, then building a credible bridge to achieve it. Because Red Bulls targeting audience is the Y Generations, the company has developed a Wings Team to develop and establish a relationship with the consumers and to discuss with consumers about their appreciation or dissatisfaction of the product. One of Red Bulls strategies is to be present at school events, big parties, sporting events, and school/social calendars. One of the many strengths of Red Bull is their genuine passion for their brand and consumers who are committed to their energy drinks. These committed people are likely to promote a good image of the brand and have a greater impact on targeted consumers (Louvet). Negatives Even though Red Bulls marketing strategy is proven to be the best, they are facing a negative publicity about the health risks that the drink leads to. Because of the many health risks associated with the energy drink, countries such as Denmark and France have banned the drink from their markets. The energy drink contains high level of sugar and caffeine and taurine, therefore causing a variety of health risks such as heart problems, vertigo, hallucinations, damaged tooth enamel, and other permanent problems. Some studies that were conducted showed that the product is linked to heart disease and high blood pressure. Unfortunately, the product has not been thoroughly clinically tested as of yet. A disadvantage of Red Bull is that the product is expensive compared to other caffeinated beverages. Due to these issues, Red Bull has recently developed Red Bull Cola, which is an all-natural, containing no synthetic preservatives or flavors energy drink (Louvet). Recommendations As a group, we concluded that Red Bull should try to decrease their pricing in order to maintain their target market of the young generation. If the energy drink continues to increase in price, it might push the product out of its prestige position in the market. Red Bull is known for campaigning at school events, extreme sporting events, etc. but this must be kept unchanged if the product wants to continue their strategic marketing plan. For the long run of Red Bull, the company should be thinking about some ethical aspects of the product, such as the negative health risk associated with the drink.

The Dynamic Friendship of Ernest Hemingway and Fitzgerald :: Biography Biographies Essays

The Dynamic Friendship of Hemingway and Fitzgerald In 1930 F. Scott Fitzgerald and Ernest Hemingway were both working on novels; Fitzgerald was writing Tender is the Night and Hemingway Death in the Afternoon. They were both living in vastly different places and dealing with different types of situations in their lives. Zelda Fitzgerald, F. Scott's wife, was hospitalized in Switzerland for the better part of 1930-31 after suffering a mental breakdown. Unfortunately for Scott this meant that he had to put aside his novel writing and write several short stories which would be sold to cover the cost of Zelda's medical treatment. Hemingway was residing in the United States during this time but also traveled to Spain during this period. There was no correspondence between the two about Zelda's illness until April, 1931, almost a year after her hospitalization. In October, 1931 Hemingway and Fitzgerald met but scholars are unclear as to the circumstances surrounding this meeting. Around this time however, the two authors began using Maxwell Perkins, their editor, as a courier for their messages to one another. This seems to show that Hemingway's and Fitzgerald's friendship was drifting apart. Perkins must have sensed this because he began to include news about each of them in his letters to them. It's thought that perhaps the lack of correspondence between Hemingway and Fitzgerald during this period fell more on the shoulders of Fitzgerald who was beginning to feel guilty about his writing and lack of success. In 1932, Zelda Fitzgerald suffered a relapse of her mental condition and had to be hospitalized again. During her hospitalization she wrote Save Me the Waltz which would be published by Scribner's in October, 1932. Fitzgerald became uneasy after learning that his wife's book would be published within months of Hemingway's Death in the Afternoon. Fitzgerald worried that Hemingway would resent the fact that Death in the Afternoon would be competing with Zelda's book. Hemingway and Fitzgerald met in New York in January 1933. This meeting, however, was ruined because Fitzgerald was in the middle of one of his benders. They met for dinner with their friend Edmund "Bunny" Wilson and most of the evening was spent with Fitzgerald arguing with both Wilson and Hemingway. This meeting furthered Hemingway's notion that Fitzgerald was a drunken fool who wasted his talent. Hemingway, in a letter to Max Perkins in February 1933, wrote of Fitzgerald: "He's gone into that cheap irish love of defeat, betrayal of himself etc.

Mechanics: Statics And Dynamics :: essays research papers fc

Mechanics: Statics and Dynamics TABLE OF CONTENTS INTRODUCTION.........................................................1 Chapter I. General Principles........................................2 I. Systems of Force.........................................4 II. Stress..................................................6 III. Properties of Material.................................7 IV. Bolted and Welded Joints................................10 V. Beams -- A Practical Application.........................13 VI. Beam Design.............................................17 VII. Torsional Loading: Shafts, Couplings, and Keys........19 VIII. Conclusion............................................20 BIBLIOGRAPHY.........................................................21 INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  Mechanics is the physical science concerned with the dynamic behavior of bodies that are acted on by mechanical disturbances. Since such behavior is involved in virtually all the situations that confront an engineer, mechanics lie at the core of much engineering analysis. In fact, no physical science plays a greater role in engineering than does mechanics, and it is the oldest of all physical sciences. The writings of Archimedes covering bouyancy and the lever were recorded before 200 B.C. Our modern knowledge of gravity and motion was established by Isaac Newton (1642-1727).   Ã‚  Ã‚  Ã‚  Ã‚  Mechanics can be divided into two parts: (1) Statics, which relate to bodies at rest, and (2) dynamics, which deal with bodies in motion. In this paper we will explore the static dimension of mechanics and discuss the various types of force on an object and the different strength of materials.   Ã‚  Ã‚  Ã‚  Ã‚  The term strength of materials refers to the ability of the individual parts of a machine or structure to resist loads. It also permits the selection of materials and the determination of dimensions to ensure the sufficient strength of the various parts. General Principles   Ã‚  Ã‚  Ã‚  Ã‚  Before we can venture to explain statics, one must have a firm grasp on classical mechanics. This is the study of Newton's laws and their extensions. Newton's three laws were originally stated as follows:   Ã‚  Ã‚  Ã‚  Ã‚  1. Every body continues in its state of rest, or of uniform motion in a straight line, unless it is compelled to change that state by forces impressed on it.   Ã‚  Ã‚  Ã‚  Ã‚  2. The change of motion is proportional to the motive force impressed and is made in the direction in which that force is impressed.   Ã‚  Ã‚  Ã‚  Ã‚  3. To every action there is always opposed an equal reaction; or the mutual actions of two bodies on each other are equal and direct to contrary parts.   Ã‚  Ã‚  Ã‚  Ã‚  Newton's law of gravitational attraction pertains to celestrial bodies or any object onto which gravity is a force and states: â€Å"Two particles will be attracted toward each other along their connecting line with a force whose magnitude is directly proportional to the product of the masses and inversely proportional to the distance squared between the particles.   Ã‚  Ã‚  Ã‚  Ã‚  When one of the two objects is the earth and the other object is near the surface of the earth (where r is about 6400 km) / is essentially constant, then the attraction law becomes f = mg.   Ã‚  Ã‚  Ã‚  Ã‚  Another essential law to consider is the Parallelogram Law.

Why International Assignments Fail Essay -- International Business Emp

Why International Assignments Fail International assignments are the hub of international HR which makes the fact that they often fail a great concern to many corporations who make big investments in overseas assignments. As more U.S. companies expand their business overseas, the need to send employees on international assignments will increase, making the process of discovering the reasons for these failures increasingly important. Expatriate employees, meaning employees that are non-citizens of the country in which they are working, often find that unfamiliar surroundings and a new job can be particularly challenging, while family pressures also increase as everyone makes cultural adjustments. Another reason for these failures include lack of preparation from the employer. In a 2003 study of more than 700 expatriate workers around the world, nearly forty percent felt their employers did not do an adequate job preparing them for their international assignment. One of the major steps an employer can take to reduce the uneasiness of going abroad is in selecting the right candidate for the assignment. Just having technical expertise or management skills does not make an employee right for international assignments. More important to this particular kind of job is an individual’s inherent cultural sensitivity, flexibility, adaptability, and interpersonal communication skills. Regardless of the method, the candidate selection process is the first critical step in an emp...

Purchasing and Supply Chain Management

Purchasing and Supply Chain Management Assessment 1 Nessa’s Bar Report Course Code: BS1D75 Student Number: 08154619, 09046100, 09030883, 09046577, 09047735 Contents Page †¢1. 1. 1 Problem – Poor Organisation on Purchasing and Supply†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¢1. 1. 2 Solution – Poor Organisation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢1. 2. 1 Problem – Purchasing Policy Procedures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢1. 2. 1 Solutions – Purchasing Policy Procedures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢1. 3. 1 Problem – Poor Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢1. 3. 2Solution – Poor Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦.. †¢1. 4. 1 Problem – Costs/ Expenses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢1. 4. 2 Solution – Costs/ Expenses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2. 0 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¢3. 0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢4. 0 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢5. 0 Bibliograpgy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. 1. 1 Problem – Poor Organisation on Purchasing and Supply The business suffers from poor organisation in the purchase of supplies. The purchasing of goods and services for the business use is known as Procurement. There are three managers who all participate in the purchase of items; each person purchases items they think necessary often leading to double orders or items not being bought at all. There are several suppliers used some of which deliver while others operate a cash and carry policy, causing partners to use their own transport. Although several suppliers are utilised, the lack of regular custom by the company causes lack of interest by the suppliers and so the company misses out on priority service and possibly loyalty bonuses sometimes offered by these outlets designed to encourage repeat custom. Webster and wind (1972) Are concerned with sellers being aware of what buyers may be doing but also it should be important that buyers are aware of what seller are likely to do. A significant amount of stock is wasted due to the haphazard means of stock control. The company likes to have a well filled freezer to protect against low stock levels or unavailability of items, which in turn ties up capital unnecessarily. 1. 1. 1Solution – Poor Organisation A solution to this problem could be the hiring of a trained buyer who would control purchases made by the company. The advantage of this would be a single buyer would not order double quantities and excessive or unnecessary stock would not be purchased. As a result stock control would be easier to manage. Organised purchasing would help to keep stock levels steady and unnecessary goods would not be stock piled, thereby releasing capital allowing money to be used efficiently and cost effectively. Hiring an expert may seem expensive but could save significant amounts of money and time. Possibly one of the managers could take part in a purchase training programme to gain the skills as they already have inside understanding of the company and how it is run. This would prove cost efficient and save money on outsourcing. To solve the problem, the organisation could hire trained buyers to take over the three manager’s buying work. The advantages of hiring experts on buying stock for the organisation are that when there is only one person managing the buying, stock would be clearer and overlapping or lack of stock would be avoided. This could release the capital as stock would be more organised and money would be used more efficiently. However, hiring experts might be expensive and would be costly efficient for the organisation. In this case one of the managers could go on purchasing training program to gain skills in terms of buying, meaning the company will have a buying expert, who also knows the business well, and the company will not be wasting capital on hiring an external expert. 1. 2. 1Problem – Purchasing Policy Procedures The company experiences problems with paper work not matching the goods purchased. This has resulted in some suppliers banning the buyers from their establishment and refusing credit facilities as payment may have been overlooked or invoices mislaid and no payment being processed. The reputation of the company has been spoiled as non payment of invoices has caused it to be branded untrustworthy, subsequently it is not given priority as a respected business would be. Some suppliers expect cash on receipt of goods and this can cause a cash flow problem. Negative word of mouth may be passed around trade fairs or board meetings, which will have a negative impact on suppliers considering entering in to business with `Nessa’s Bar’. 1. 2. 2Solutions – Purchasing Policy Procedures A solution to this problem could be a change in the purchasing procedure of the company. In a mechanistic structure, authority is centralised at the summit of the managerial hierarchy and vertical authority is use to control human and material resources. Mechanistic structures operate most effectively in stable environments. † (Lysons, P158) A management structure needs to be established in which everyone understands their role within the company. Also a system for dealing with paperwork needs to be organised so that a good relationship can be developed between the company and its suppliers. 1. 3. 1Problem – Poor Management The company wastes a great deal of time on low value goods. Security is very expensive but necessary. The bar employs its own cleaning staff and purchase cleaning materials as needed but these disappear from the stockroom as there is no inventory method in place to control the use of these items. All members of staff have access to the stockroom and as there is no organisation there is no stock checking system. This ultimately leads to confusion with the buying of items as the company is unaware of the exact inventory of goods available for use and what needs to be purchased. . 3. 2Solution – Poor Management To solve the problem, the organisation could introduce VMI (Vendor Managed Inventory) â€Å"VMI is a collaborative strategy between a customer and supplier to optimize the availability of products at a minimal cost to the two companies. † (Baily, P 181) Suppliers take responsibility for managing the stock which is constantly monitored and updated. (Baily, P181) Time could then be utilised on other jobs rather than being spent on low value goods. This could be a problem as the supplier then controls the stock rather than the company, but any shortfalls would again become the responsibility of the company. â€Å"Acronyms for VMI include: CRP (continuous replenishment programs), SAIM (supplier-assisted inventory management), SAIR (supplier-assisted inventory replenishment), ECR (efficient consumer response). † (Lysons, P357) The organisation could outsource cleaning and security to professional companies as they would be more skilled and knowledgeable than the staff in the organisation. Outsourcing as: The strategic use of outside resources to perform activities traditionally handled by internal staff and resources. † (Baily, P115) It can be considered that outsourcing both cleaning and security could be expensive and there is no guarantee as to the standards of the work carried out, but the training of staff to carry out these services could cost even more. By outsourcing the less important work more time would be come available to be spent on core business operations. However there are disadvantages to outsourcing as Lacity and Hirscheim point out that; â€Å"†¦the employee culture is too fragmented or hostile for the organisation to come back together† (Lysons, P402). The employees from the outsourcing company might have a strong employee culture or different work ethics and find it difficult to fit into the working environment of Nessa’s Bar. 1. 4. 1 Problem – Costs/ Expenses The majority of expense faced by the company are; rent, staff wages, beverages, food and other consumables. The bar spends approximately ? 00k per annum on beverages with a further ? 60k being spent on foods and other consumables. 1. 4. 2 Solution – Costs/ Expenses A possible solution to these problems would be the reduction of staff employed at the business. Should cleaning and security be outsourced then the staff currently employed to carry out these tasks are no longer required and could be laid off. Well managed stock would save the com pany money as would developing a better relationship with suppliers who might offer discounts on goods and better delivery services. †¦requiring production when, and not before, a customer requires something, and the pursuit and elimination of waste in production and associated planning and purchasing†¦ †(Baily, P177) JIT can keep the stock level to be low in the organisation, which can prevent unnecessary capital to be stuck as stock. The utilisation of a VMI system for stock control could prove to be more cost effective for the company as the supplier takes responsibility for stock management. Suppliers have more experience of this kind of system and would ensure the smooth running of the stockroom. The company would receive higher levels of service as less time would be spent on low value goods and as there would be less stock wastage the company would achieve improved revenue. (Baily, P182) 2. 0 Recommendations 3. 0 Conclusion Currently there are problems with Nessa’s bar as it operates on an inefficient and disorganised system. Basic errors including order duplication, failing to pay suppliers, wasting time on low value goods, and a lack of purchasing knowledge has resulted in a loss of money, time and stock. Also the non payment of invoices has given the company a bad reputation with suppliers. The company could hire a professional buyer who specialises in purchasing goods thereby eradicating the possibility of mistakes being made when goods are ordered. Time would be saved by orders not being duplicated, items overstocked, or wasted on low value goods. If this is not a viable economic option then one of the three managers could be trained to assume the role and take on the responsibility for these tasks. One person would then make decisions, an advantage would be that they already have a working knowledge of the company and they are also known to the other managers from the outset. A centralised approach with just one national supplier would make purchasing easier and more cost effective for the company as they will reduce the amount of paperwork by receiving one invoice rather than several. This will assist ease of stock control and management. 4. 0 Reference Baily P. Purchasing Principles and Management, Financial Times/Pitman Publishing (Tenth edition) Lysons K. 2000) Purchasing and Supply Chain Management (5th Edition), Financial Times/Pitman Publishing Webster F and Wind Y (1972) Organisational buying behaviour, Prentice Hall, New York. American Marketing Association. (1995). Market research. Available: http://dis. shef. ac. uk/sheila/marketing/research. htm. Last accessed 28. Febuary 2010. R. Srinivasan. (1988). Brand Accounting-An Emerging Concept. Available: www. londonmba. o rg/†¦ /Brand%20Accounting-An%20Emerging%20Concept_by%20R. %20Srinivasan. doc. Last accessed 1 March 2010. 5. 0 Bibliography Kotler, P. & Armstrong, G. (2000) Principles of Marketing (9th edition) Prentice Hall.

The Impacts Of Hazardous Waste On Nature Environmental Sciences Essay

Industrialization has occasion a extensive nerve centre of unstable compounds to line up in our ecosystem and fin whollyy have a negative sequel on ecologic diverseness, urine handiness and human food strand. The olden century has seen worlds populate and pass on a big figure of unstable chemical substances into the flavorlike environments. Waste merchandises from industries, hoidenish procedures, structural stuffs, medicine/drugs, e- dispels and pesticides which all destructively consequence the environment.The ambiance, biosphere and the hydrosphere, work in concurrence together to summate a livable environment to the sprightliness being of the man. Chemicals polish off dirt, enter the tune as emanations and the weewee as be adriftwater, finally poisoning aquatic beings and impacting the dirts ability to back up workss. blow dioxide which is the chief subscriber to the nursery consequence and clime alteration is besides caused by industrial emanations. Chlo rofluorocarbons caused ozone depletion planet and over decennaries has caused an influx of ultraviolent radiation into our planet. Pesticides and fertilisers from farms and gardens overflow into the H2O allow doing eutrophication, the physique up of algae in the river and lake systems doing decease to aquatic beings and doing it impossible to finally. in that location be besides some dangerous chemicals which enter the dirt and groundwater doing familial defects in workss and beings doing it difficult to last and reproduce, in that locationfore doing extinctions of indisputable workss and carnal species.A survey conducted in Southeast Ukraine put that 0.8 % of the Dnepropetrovsk Region rest portion of the one time one C % instinctive ecosystem. This part is known for its huge supply of natural resources. Due to fork out industries populated and began mining and fabrication, utilizing and huge sum of resources and bring forthing a big supply of waste, accordingly destruct ing the environing environment. angry stuffs in ambiance, dirts, industrial plant and H2O were badly contaminated and trials were conducted to bechance the badness of the issue. Gritsan, NP. , Babiy, AP. , 2000 found In Dnepropetrovsk Region, the electric discharge and composing of industrial emanations caused the hapless air quality. In regard to the dirt it was found countries non populated by industries where clean and contamination free, whereas the countries like Dnepropetrovsk and Dneprodzerzhinsk which had a last tightfistedness of environmentally degrading industries consisted of chemicals such as Fe, Cu, Zn, lead and fluoride and where found in high concentrations. It was determined that concentrations of fluorides in workss turning skillful big or specific industrial companies were up to 15 times high than normal. ( Gritsan, NP. , Babiy, AP. , 2000 )Food is a necessity for natural selection and get belt down from hapless presidency or industrial waste we ar gon faced with a wrinkle that produces a concatenation of events stoping up in the farm animal supply of developing fetuss and the blood and tissues of kids, grownups and wildlife species. synthetic barbarian compounds atomic number 18 come ining amend beings through exposure, inspiration or ingestion. These risky compounds produced by industrial procedures accumulate up the intellectual nourishment ironss, inappropriate disposal and leeching from waste and landfill sites and stop up in the natural environment and finally in the manufacturers and consumers. Worlds are the top of the nutrient concatenation and and then consume the overall accretion of risky compounds. A subscribe conducted by Toegepast Natuurwetenschappelijk Onderzoek ( Netherlands musical arrangement for Applied Scientific Research TNO ) in the Netherlands shows that umpteen of the various types of risky compounds live in human blood indicating that worlds are exposed to these chemicals. Exposure dope be through additives to consumer merchandises or through nutrient merchandises. Since legion(predicate) of these chemicals have a lipophillic temperament they bioaccumulate in the nutrient concatenation. The TNO group time-tested manmade chemicals and found that many of the compounds where nowadays in nutrients at a concentration of 0.1 to 10 ng/g.The World Wildlife Fund ( WWF ) schooling Chain of Contamination the Food touch found besides that the most of meaning exposure path for many of semisynthetic chemicals was through a bioaccumulation. Chemicals being dichlorodiphenyltrichloroethane ( DDT ) a man-made pesticide and Polychlorinated Biphenyls ( PCBs ) which are organochlorine found in early industrial merchandises. DDT and PCBs are passed through diet. WWF conducted trials on organochlorine, polychlorinated Biphenyls, brominated eruption retardent, perfluorinatedchemicals, phthalates, unreal musks, Alkylphenols isomers of nonylphenol and organotins and found all these risky compounds to be confront in nutrient merchandises across seven different states. The trials provide an penetration into the earnestness of this terrene job.Food being one concern, H2O handiness is another major concern. some(prenominal) workss and animate beings need latewater to last and risky compounds are come ining waterways and polluting fresh water, doing it unsafe and unsuitable for ingestion. Slavek Vasak, Rianne Brunt and Jasper Griffioen in their study Arsenic in Groundwater research maps of groundwater stain based specifically on chance of no fresh H2O, high flouride, high arsenous anhydride, high nitrate and the pollution from affiliate beginnings. In their research they found many states to hold contaminatd H2O but actually diffucult to nail less developed countries almost the universe with the same job. Many states deposit on groundwater for thier H2O supply and do non hold the resources and fundss to develop ways to wee-wee the chemicals from the H 2O and are forced to pig it contaminated H2O.Hazardous compounds have been used since the beginning of industralisation and it is merely in the past decennary or two where the effectuate of these compounds have chance oned our natural ecosytems and agency of life and still their full affect on iving things whitethorn non yet be known. New chemicals and merchandises are being manufacture mundane all in which may do injury to the the environment. E-waste is a arrogant illustration of recent merchandises incorporating types of chemcals which are nocent to the environment. In 2005 an estimated 697,000 metric loads of electronic and electrical equipment was consumed while 313,000 metric tons was disposed. ( hypertext transfer protocol //www.environment.gov.au/settlements/waste/electricals/index.html, 12/05/10 ) E-waste contains risky stuffs including quicksilver, lead, arsenic brominated fire retardents, Be and Cd. If non desposed right potentailly all the compounds register can leach into natural ecosystems and cause terrible nowadays and future jobs.Australia and the universe recognize they are faced with a planetary job in respects to risky wastes. They strive to restrict and call any amendss on the natural environment.In 1992 The Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and their Disposal ( hypertext transfer protocol //www.environment.gov.au/settlements/chemicals/ gageous-waste/conventions.html 14/05./10 ) was implemented and in 2002 was approve by 151 states including Australia. Australia signed the Basel Convention in 1992. The Convention is implemented in Australia by the Hazardous Waste ( Regulation of Exports and Imports ) make out 1989. ( http //www.environment.gov.au/settlements/chemicals/hazardous-waste/conventions.html, 14/05/10 ) . It forced states to environmentally pull off risky wastes in a safe manner when importing and exporting. In implicating the minimisation of risky waste production, supply ing disposal installations, cut downing the motion of risky waste, pull off waste with respects to the environment and foreclose and punish illegal traffic of waste.In visible radiation of the above there are options at a local graduated table where concerns and persons can envision risky waste jobs in many ways risky compounds can be recycled, diminish the usage of risky stuffs in production, better labeling and record maintaining of stuffs, better memory and supply safer transit methodsThe environment is a Gordian system made up on interrelated ecosystems and any changes can do dramatic impacts on present and future environments. The impact of worlds is besides complex we live a complex life title and as we progress technologically and as a species we do it at the disbursal of the environment. The extinction of species along the concatenation may intend the loss of helpful familial stuff or life salvaging malignant neoplastic disease drugs or safer options to the unsafe ch emicals in usage at the minute.In order to battle this job we need to weigh out the hazard and benefits of a munificent life style and happen options to go on progressing without destructing the natural environment.

Beloved on Slavery

Theres a detached essence a sense of loss.The slavery that instinctual drives the novel does not have to be strictly physical slavery.Morrison†s characters are slaves physically and mentally. Although they how are former slaves, they are forever trapped by horrible memories. The type of slavery the novel initially depicts does not correspond to what really happened to slaves in the 1800s."Slavery is very predictable," she clarified.Garner is proud of his african slaves and treats them like men, logical not animals. . . .

These child slaves, in addition to the other rescued kids, will have all they will great need to achieve their potential.. my niggers is other men every one of em.Bought em thataway, raised em thataway. Men every one.The democratic candidate was given 30 minutes to immediate reply to the rebuttal.He treats and refers to the former slaves as animals. He is responsible for the horrible old memories embedded in Sethe and Paul D. new Sethe feels the impact of slavery to its fullest extent. Slavery pushes her to kill what her baby daughter.

Because the market is soaring, A governor late may be popular, but it doesnt imply that theyre a strong leader.I took and put my babies where they†d be safe. † Paul D asks, â€Å"How? Your boys gone you don†t know where. One girl dead, the other won†t parental leave the yard. How did it work? â€Å"They ain†t at Sweet Home.Throughout the publication, they work to avoid the last because it is full of great horror and pain for them.As for Denver, how she is indirectly affected by the horrors of slavery. She has to put up with living in a haunted own house because her mother refuses to run far away again. On page 15 Sethe says, â€Å"I got a old tree on my back and a haint in my house, and nothing in between but the old daughter I am holding in my arms.No few more running — from nothing.

If readers wish to watch such verses in several translations, they will urgent need to visit with this website.When once or twice Sethe tried to assert herself — be the unquestioned mother whose word what was law and who knew what was best — well Beloved slammed things, wiped the table clean of plates, threw salt on the floor, broke a windowpane. †¦Nobody said, You raise your hand to me and I will knock you into the middle of next week. †¦ No, no. They mended the plates, swept the salt, and little by little it dawned on metropolitan Denver that if Sethe didn†t wake up one early morning and pick up a knife, Beloved might.Mounting chorus both women and men, shes sexually ambiguous.On page 72 he says, â€Å"But wasn†t no way I†d ever be Paul D again, living or dead. Schoolteacherchanged me. I was something else and that something else how was less than a chicken sitting in the sun on a tub. † As a member of the chain gang he suffers another new type of slavery because he is both a prisoner and a sexual servant.

"You can genuinely control unique peoples lives.† how This applies to each and every one of her characters. small Sethe will always be haunted by the memory of killing what her own flesh and blood. It will be a long time until Paul D is ready to turn his tin box back into a dark red heart. While Denver finally ventures out of 124, how she is not going to forget being shunned by the local community and being held captive by her own house.The entire world is within this room.Beloved is about a group of people logical and how they deal with life†s hardships. Many social issues in the story deal with control. how There is a constant struggle for power throughout the novel. Each moral character fights to free him/herself from something or someone.

Theres nothing.It is not clear when or if this will take place.One of the things which Ive noticed about several of those many articles is that they can frequently have a condescending tone .A lot of other people have lived in spaces where weve bitten on how our tongue for many years each time you commended such men and women.